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Marketing Your Home



staging

We don’t simply put a sign in your yard and wait for others to sell. We know buyers form quick impressions when searching for properties online, so we always put our best foot forward with professional photos, articulate and vivid descriptions, and a variety of web and social media tools. Our team ensures your listing stands out and looks it’s best!

Because we understand that each home has its own demographic of buyers, we have an extensive online network and specialize in creating demand for your home. With our team, your property gets the maximum exposure possible in the online and real-world real estate market!




Staging

We will work with you to get your home ready to sell! At times, this takes de-cluttering, de-personalizing, and taking a step back to think like a buyer rather than an owner. If your home is in need of professional staging, we’re happy to make recommendations and point you in the right direction.

Professional Photos

We know that the majority of home searches start online, so if your home doesn’t look good on desktop, tablet and mobile devices, it won’t entice buyers to take a look in person. We’ll showcase your listing with crisp, high-resolution professional photography to grab and keep buyer attention. Having the right angles, shots, and editing go a long way in getting people through the doors of your home.

Virtual Tour

As technology evolves, we keep up with the trends. The virtual tour experience of showing a home to a buyer is priceless!

Open Houses

Not every agent takes the time to hold open houses, but we do! We’ll ensure your home is well-advertised and makes a great first impression. Our team also goes the extra mile to create ambiance with refreshments and snacks, soft music and plenty of light. Plus, each Open House includes the printing of financing brochures, documents pertaining to the house, and a color flyer for buyers to take home.

Internet

Your first showing is online! Our team will market your listing across large aggregate sites like Zillow and Trulia to ensure it is seen by as many browsers as possible. We also leverage targeted ads and our extensive social media network to engage with buyers and consumers about all our upcoming listings and open houses.

Email

We keep in contact with past and prospective clients, as well as other agents through our monthly email newsletter. That means your listing is delivered straight to the inboxes of our sphere and beyond! Every time we send a newsletter – we include buyer and seller resources, and helpful tips and tricks – so be sure to stay on our list!

Print

Print is a large part of our marketing strategy! When you list with us, we invest in printed, full color flyers as well as premier signage. Our signs are designed to stand out from the others and attract maximum attention to your listing. Plus, all signage includes a “Text option” so passersby can immediately receive pictures, video and info about your home!

MLS

As members of our MLS, your listing is automatically accessible to all other due-paying agents and brokers. The MLS website has access to all of the crucial information agents and homebuyers need such as private notes, the financing options you (the seller) will accept and more!


LOOKING FOR A GREATER BOSTON REAL ESTATE AGENT?

Hi There! I’m Erik a Greater Boston Real Estate Agent and my passion is helping people just like you with their real estate goals. Whether it’s helping you find a home you love or providing you with a proven digital marketing strategy for selling your home in less time. I absolutely love what I do!

I’ve had the wonderful opportunity to sell a selection of residential real estate in my career and have successfully helped many families transition from one major life event to another, ranging from first-time homebuyers to seniors downsizing, young professionals, relocation buyers, investors, families who have outgrown their homes and are moving to bigger ones and many more.

GET TO KNOW ERIK

Testimonials

After dealing with several Realtors that provided close to no value, meeting Erik was a breath of fresh air. He only showed us his pre-market pocket listings that suited our exact needs and were in our price point, he even negotiated the place we ultimately signed to be well within our price range, paying a Continue Reading

Adam M. Financial Services Director

Erik Raftery was everything that I could have possibly hoped for in a REALTOR. He worked quickly, found great places to look at, and provided every resource I needed. Erik was fantastic throughout the entire process, from figuring out what I wanted in an apartment, to finding lots of places for me to look at Continue Reading

Thomas W. Insurance Analyst

I couldn’t have asked for a better real estate advisor. Someone who knows the market inside and out and was not only able to find a great new home at the best possible price but also was able to market and sell my old home over and above the market value – and in record Continue Reading

Meredith W. CEO

Contact Us

Executive Realty, Greater Boston

2 Mt Royal Ave Marlborough Massachusetts 01752

508-466-4615
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